2017 was a banner year for VR/AR investment globally topping US$3 billion. After a “shake-out” in 2018, the industry is maturing and becoming more institutionalized, raising the level and quality of content, technology that is more accessible to consumers and businesses, and the potential return on prior investment.
Asia, and more specifically China, the experiential economy, presents a growing and desirable market. The East-West 360 Lens conference will focus on the trends and forecasts building the “virtual” bridge between East and West.
A delicious program was designed especially for the event by Salar Shahna and Brian Seth Hurst from StoryTech Immersive, sponsored by RDR China.